Branding for a centerpiece permanent exhibit of the Paul Allen's Museum of Pop Culture (MoPop). A flexible kit of iconography and type treatments allows for navigation between elements of the exhibit that are licensed with the legendary band Nirvana and those that provide the larger grassroots history of the Northwest music scene. Gabe Kean's Belle & Wissell expertly wove the branding into the exhibition space.

     Unflown also designed merch, posters, and the exhibition catalog, a 200-page monograph. "Taking Punk to the Masses" features photography of key pieces from the MoPop collection, taken by Lance Mercer and Art Directed by Unflown.